The construction industry has always been associated with more traditional means of marketing. Even in more recent year, most contractors rely on word of mouth to rake in clients. While that might prove somewhat beneficial to businesses in the construction industry, there is a limit to how much income can be recorded and increased that way alone.
Creating an online presence will significantly boost your income as it puts you in front of more eyes, which results in more prospects, more client acquisition, and more revenue. With billions of people constantly roaming said market, a compelling website is your business' way of flagging them down, and drawing attention to your construction business.
If you're hoping to record bookings and sales conversions, your website, from the design to the functionality must be user-friendly as possible.
When it comes to your website and design, there might be the urge to save money and go for a less professional design service or builder. However, a professional touch though costlier, has a lot of attached benefits, and will make all of the difference when it comes to attracting and converting new business. Also, with these run-of-the-mill builders and outdates sites, it is possible that your website fails (such as poor design, or sub-par SEO and digital marketing) are more likely to send prospective clients running.
If you're hoping to record bookings and sales conversions, your website, from the design to the functionality must be user-friendly as possible. That's why letting professionals handle your web design is not just beneficial to the audience but to your business' books, and bottom line as well.
Let's take an in-depth look at how good web design positively effects your business presence, your reputation, and your revenue.
Your brand and everything it stands for is reflected in your website. As one of the first things people look at to learn more about a brand, it contributes to forming the first impression.
Your brand identity is formed by the design elements of your website, such as the colors, fonts, and images. While these are important, it's also necessary to showcase your competencies, your company's approach to work and your company values.
Your audience gets their first impression of your company when they visit your website; you want that impression to answer the question, "why should I work with/hire this company for my project?". Establishing yourself as a professional in your field extends into your website. If the look, feel and functionality of your site is clunky and outdated, the potential customers idea of your company will be the same.
Once you can understand and communicate how special your company's opinions and insights into the business are, along with positioning yourself as a professional visually (this goes down to everything within your business's brand) you've almost certainly landed a client.
Your website will allow people to determine how you will treat them. They can tell from your design how you perceive your target market. If you are a professional contractor, tradesman, or work anywhere in construction professionally, there is no excuse not to have a professionally designed website for your business. If you do not, your prospects and visitors will make assumptions about a potential lack of enthusiasm or professionalism.And this will reflect on your entire business.
Your website functions similarly to a customer service agent. Your audience will feel more at home on your page if your website is welcoming, bright, and contemporary. Doing this will convey the idea that you are approachable and welcoming to visitors to your website, while also providing the appropriate content and information your prospects are looking for, whether they are commercial, residential, or industrial.
Your website should match the quality of the craftsmanship and professional you put into your physical construction and the rest of your business.
Think of it like this, your online website is your storefront, its the first face your clients see before even deciding to do business with you, and your design, layout and build of your site should be taken just as serious as if it were a physical store. An updated and contemporary web design is comparable to a welcoming face welcoming your new visitors, you want to make sure you create a great impression sot that you are viewed as an authority, and a professional.
Your website should match the quality of the craftsmanship and professional you put into your physical construction and the rest of your business. No detail here should be overlooked. The idea is to create a way for them to get quotes, and reach out for more information easily so that they have a good experience interacting with your site, which in turn will lead to more conversations, more connections, and more clients.
You don't have to trouble yourself if you're not exactly sure how to translate warmth through an inanimate web page, and presence that draws prospects to reach out and contact you, At craft and trades we know how to make it happen, contact us today for a free consultation (Value $397)
SEO plays right into the design and functionality of your site, and If you have a poorly designed or outdated website, you may not be getting the traffic you want, because nobody can find your website. One way to ensure you get good rankings and visibility on the web is to create a solid SEO strategy.
If the fundamentals of your on-page SEO are not sound, you will face an uphill battle for visibility and keep wondering why no one is looking your way.
One facet of a good strategy is to constantly create content for your website. Publishing content like construction tips and advice will not only establish your professionalism, but will also help you rank on search engines. This is because when search engine bots crawl and index your website, there will be more information and content so that you will be viewed as a more trusted, prestigious site.
That, in turn, affects how your business is seen when certain keywords are used in a search.
You cannot afford to mess up your brand's website content. It'll help you notice when people type in keywords about your location or the services you offer. You could also optimize your job openings section when you need to hire help. This way, construction workers or even administrators in your area can find you with a quick search. If the fundamentals of your on-page SEO are not sound, you will face an uphill battle for visibility and keep wondering why no one is looking your way.
Other than how content is published on your website, specific web design components can impact SEO. The technicalities of web design may be complicated to explain when you're not in tech, but the summary is that your code must be SEO-friendly.
There are much more intricacies behind SEO and strategy, and it needs to be done properly to achieve results. If you’re not sure where your SEO stands, contact us today for an SEO and site audit, and we can help.
While the industry and making some forms of connections may work with word of mouth, as stated earlier, you need to expand your avenues if you want to grow (or even simply to maintain) your business. Companies in the construction industry and beginning taking advantage of website traffic, and your construction contracting business should be no different. If you want to remain in the competition and stay relevant, your site must at least on par if not better, and more action and customer oriented than the others.
You want your website to stand out from the competition, and an old, outdated, or low-quality website will only have negative effects on your business.
While you might have grown your company in the past simply through bids and word of mouth, this strategy can only hold up for so long. The reason being is that things are changing, and technology and the web are going to have a larger role on business and marketing. If you haven’t considered any alternate forms of marketing for your business such as a website or a digital marketing strategy, now is the time.
You want your website to stand out from the competition, and an old, outdated, or low-quality website will only have negative effects on your business.
For starters it doesn't hurt to have pictures and videos of past jobs on your website. But when doing this, you need to select the right photos and content to again establish yourself as a pro. You don’t want to leave any of this to chance. You can also include testimonials from previous clients in your layout.These small bits of advice along with your website’s design is an opportunity for you to set your business apart from the competition.
Creating a website might be the first step to better positioning your business for an increased client base, but a professional web design will put you several steps ahead. At craft and trades we are here to help your business evolve with the ever moving technology and today, and we want to help you do more business and grow as a brand and company. Contact us today for a free consult, and we’ll help you build the business you dreamed of (value $397)
