Your workforce determines the structure of your business within the construction industry. Employ people who are trustworthy, competent, and skilled. You can keep them on board by elevating and recognizing your top workers for their diligence and dependability.
Your staff members desire leadership, not management. If you are a great leader, people will follow you anywhere. Conversely, your staff will believe you lack faith in their capacity to make wise decisions and carry out their duties if you attempt to manage every area of their work.
It's one thing to have a well-run business that does excellent work, but if you don't have a website, it will be difficult to communicate this to new prospects. This is because nowadays, word of mouth will only get you so far.
Your website should show important aspects of your brand's identity like your construction business logo, brand colors, and values. This all communicates the professionalism of your brand, thus attracting your target prospects.
Whether you need to update your current website or don't have one, we suggest making this a top priority.
Your website should address frequently asked questions from visitors and provide useful information about your business and services. In addition, it should make it very obvious how your services resolve their issues, and what it is like working with you as a contractor.
The most common and traditional way for construction companies to sell their services and secure more work is using word-of-mouth referrals. Though this is a great way to gain more clients, there are other ways that are just as powerful and effective. Most of these methods will become more important as time and technology advance.
There are certain ways to capitalize on your word-of-mouth marketing, we call it “Something to remember”. Contact us today for a free consultation and learn more about this tactic and how to build your business.
Having an interesting website also only gets you so far when growing your construction company if you haven’t done any backend work or SEO on your site.
As your overall growth strategy, leverage your online presence by implementing efficient digital tactics like SEO, content marketing, and advertising.
You can publish blogs on your website to give people reasons to keep coming back. Using online advertising tools likeFacebook Ads and Google Ads could also prove helpful as long as your provide value, and appropriate content for your viewers.
Joining and participating in local trade and contractors’ association chapters is another good way to market and build your network.Building brand awareness for your business, generating leads, and locating getting familiar with local vendors can all be accomplished through networking. If you are looking to grow your construction business, involving and supporting the local community can only help you get your business and name out there.
It can be challenging to win over potential consumers if you don't have proof of client work or successful project stories.Therefore, successful construction business models should aim to establish confidence in their work through appropriate case studies, photos, and client reviews.
Make sure to get feedback from customers and encourage them to post on review websites like Google, Facebook, and Yelp or wherever applicable. Online reviews are crucial whether you aim to work with other firms or individuals as they prove your track record and add to your professional credibility
Also, a project gallery on your company's website could be a game-changer. In addition to images, this should also contain details on certain construction jobs' difficulties, solutions, and results.
There is an art to curating and presenting your work, and Craft & Trades can help you best display and sell your work. Contact is here for a free consultation and learn more ($397 Value)
Just like actors need to stand out in their auditions for roles, you need to bring something extra to the table when it comes to your contracting business. It's 2022, and those businesses into specialization in a certain aspect of the construction industry or niche market will help you stand out from the competition.
Of course, your business can consist of more, but having on specific service be your specialty can help you build on that specific reputation. In addition, you have the potential to grow more when you streamline to a specific service you’re promoting. This is turn will increase your profitability.
You could also accomplish this in the construction sector by submitting a bid that lists unusual items or doing a little extra to capture the attention of the prospective client or general contractor.The same goes for GC’s and large B2B construction companies and sub contractors; what can you do to stand out when bidding and pitching for a big project? Why should they hire you? What can you do to earn the loyalty and trust of people you work with?
We can answer all of these questions for you and more, giving you the depth of knowledge to take your contracting business to the next level. Contact us today for a free company consultation, SIMPLY CLICK HERE.
When it comes to standing out, your marketing strategy also can play a big part in this. Overall, You must continually look for new chances to maintain and expand your business. Contact the owners, architects, and general contractors frequently to learn about upcoming projects and keep yourself fresh in everyone’s mind. Consistency is key.
You need to completely avoid any action that might compromise the caliber of your work, this includes the work you put out and show online, your website to your advertisements, and every piece of material that has your company’s name on it.
Surely you understand cutting corners to lower expenses or hasten project completion might be harmful in the field. This same principal applies in your online business efforts. Never lower your standards of doing great work because your company's reputation rests on ALL of the work you put out into the world.
Quality should not just end with your physical work. You should also include better caring for your customers and nurturing your professional relationships when you think of how to grow your construction business.
This doesn't mean you should accommodate outlandish requests or timelines, but you need to be in constant communication with your prospects about new work, and consistently reaching out to other contractors to work together.
This ensures that your business stays fresh in the minds of people whom you worked with. This is a major factor in staying relevant and continually bringing in work. Lack of quality communication can also be detrimental when dealing with clients.
When in doubt over-communicate. Make sure all of the details are covered once and then again. This ensures all parties are on the same page and everyone knows what’s going on (including your employees). Inclosing, strive for quality in all areas.
In construction, many movements and processes are repeated over and over again. This extends from out in the field to inside of the office. These repeated processes should be standardized, understood, and reimplemented throughout your entire team. This ensures that everyone is on the same page.
If everyone is doing things differently every time, or at different times, and your workers are getting different or new directions, this will only create frustration and confusion.To avoid this, teach and implement processes that are easy to follow and execute where applicable.
This can include the bidding process, accounting, hiring, in-field processes etc. This will allow you to autopilot certain areas of your business and free up time and resources that may be used elsewhere.
These processes will act as your guide, BUT at times, change is appropriate. Whether that be a new software or procedure that makes things easier or is of some benefit. This leads us to item 8…
One of the secrets to success in the construction industry is adaptability. Construction can be a very unstable industry, and if you don't have an adaptive business plan, you're asking for trouble.
One way to adapt to change is to expand into new demographics and areas where possible. This also means extending your reach not just in physical marketing such as business cards, billboards and collateral, but also digital marketing. This entails social media, Google Ads, online advertising and more.
You could use Facebook, Twitter, and LinkedIn for a construction company depending on your goals. Ensure that you keep your profiles updated frequently with related posts, interact with your followers, and keep an eye on your inbox. If you need assistance with this, get in touch to learn more about how you can utilize social media for your business.
In today's economy, your journey starts with figuring out how to start and even grow your construction business and then learning how to pivot and expand from there. Keep yourself posted on the Craft& Trades blog and reach out for your free company consult when you are ready to build and grow your contracting business.
